Alcatel Thomson SpeedTouch modem | Alfred van Elk industrial design
17821
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About This Project

Alcatel Thomson SpeedTouch ADSL modem

 

Mass product with clear and distinctive identity.

This ADSL modem from the 500 series is part of a line of network equipment under the name SpeedTouch, produced by Alcatel, later Thomson, now Technicolor. This mass product is intended for the home and business market and is produced worldwide in series of more than 2 million pieces per year.

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The design is based on a predefined identity that has been developed in close collaboration with the client. Apparently contradictory keywords, such as reliable and advanced, mature and friendly, innovative and sustainable, are united into a clear concept. This has created a distinctive and recognizable serial product that has been applied for more than 20 years.

Client

Alcatel Thomson

Design

Alfred van Elk
for WeLL Design

Engineering

WeLL Design

Photography

Alfred van Elk industrial design

Category
Uitgelicht