2008
Oyster Plateau
Client: Cooloyster
Design: Alfred van Elk industrial design
Engineering: Alfred van Elk industrial design
Photography: Alfred van Elk industrial design

For most consumers opening an oyster is an inconvenient activity. For that reason oysters are especially eaten in restaurants or at places where they are presented and opened on the spot. With this oyster plateau, a cool package design developed for Cooloyster, that's past history. This durable packaging is part of a new concept that ensures consuming fresh pre-opened oysters at home.
Oysters can be ordered as take away at the fish shop or any other point of sale. They are opened on the spot and freshly packed in the cooled, environmentally friendly plateaus. The oysters then can be taken away in the cool pack to store them or to consume them cool-fresh at home.

The packaging consists of a bottom plate with cooling element and a top plate for six opened oysters. The products are made of Bagasse, a sustainable material based on sucar cane fibers.
This natural, eco-friendly packing material is 100% biodegradable and compostable and very efficient for food packaging design. (patent pending)