Profile

Alfred van Elk industrial design is a Dutch design studio with more then 25 years of experience in product and furniture design and a dedicated partner for the creation of innovative and durable product concepts. Alfred van Elk industrial design is consulting companies with the development of both consumer and professional products and can be employed for creative services to define product identity, esthetical design and value in use in a durable way. From the perspective that design represents the relation between a product and its user, a long lasting relationship is aimed for.
Services include: product strategy and identity, research, idea- and concept development, industrial design, product design,
product development, 3D CAD and design detailing.

Unique, client specific product values are developed to match the design with brand content, human needs and product environment.
Projects vary from interior products, small domestic appliances and packaging to consumer electronics, project furniture and professional equipment. Results are recognized with more than 25 design awards.
     
 
Biography

Alfred van Elk successively studied industrial design (with honours) and interior design at the Royal Academy of Art in The Hague, The Netherlands. He worked as a product designer for several design agencies, such as: Frans de la Haye Design, Philips Design, TNO Science & Industry and WeLL Design. From 2002 to 2007 he was co-founder and partner of studioMOM identity & design.
Alfred van Elk worked for a large variety of clients, among others: ABB, Ahold, Alcatel / Thomson, Aspa, Assenburg, Auping, Bosch & Siemens Hausgeräte, Brink, Bruynzeel, Chanel, Douwe Egberts, Geesa, Heineken, Inventum, Kembo, Océ, Philips, Royal VKB, Sara Lee, Score, Solvay, Tiger, Vitens / WMN, Westomatic and Widget.

Next to his work as an industrial designer, Alfred van Elk is teaching design at the Postgraduate Course Industrial Design of the Royal Academy of Art, the Hague, the Netherlands.

 

Awards

I.D. Annual Design Award / I.D. Magazine New York / USA
2007 I.D. Honourable Mention, furniture / Kembo examination table
2001 I.D. Best of Category, equipment / Vitens (WMN) Mobile Booster, mobile water pump station
2001 I.D. Honourable Mention, professional product / Westomatic hot drink dispenser
1997 I.D. Design Distinction, furniture / Score bath seat

iF Product Design Award Hannover / Germany
2002 iF Product Design Award, professional product / Vitens (WMN) mobile water pump station
1997 iF Best of Category Award, living / Score bath seat
1994 iF Top 10 of the Year, professional product / Océ paper folding machine
1991 iF Best of Category Award, lighting / Philips solar garden lighting
1991 iF Product Design Award, lighting / Philips halogen pocket lamp

Dutch Design Awards / the Netherlands
2006 NDP Selection interior product / Pharaoh furniture line
2005 NDP Selection interior product / Auping AVS mattress support (part AVS line)
2002 NDP Nomination professional product / Heineken beer tap system (Heineken, Amstel and Brand)

GIO Good Industrial Design Award / the Netherlands
2008 GIO Domestic Appliances / Inventum Café Invento coffee pad machine
2008 GIO Interior furniture / Auping bed base chassis
2008 GIO Project furniture / Kembo folding table
2000 GIO Project furniture / Samas (Aspa) office furniture
1998 GIO Project furniture / Score office trolley
1998 GIO Project accessories / Score feet rest
1997 GIO Interior furniture / Score bath seat
1997 GIO Project furniture / Score lecture
1996 GIO Medical packaging / Solvay blister packaging
1995 GIO Professional product / Océ paper folding machine
1994 GIO Retail system / Albert Heijn selfscan system
1992 GIO Transport system / Wagons Lits trolley

Netdiver / USA
2006 Netdiver Design Forte Award / studioMOM
2006 Netdiver Best of the Year / studioMOM

Retail Innovation Award / UK
1993 Retail Innovation Award / Retail system / Albert Heijn selfscan system

Concour de la Lampe d’Or / Salon Int. du Luminaire de Paris / France
1990 Concour de la lampe d'Or / Mention Spéciale / Philips solar garden lighting

Norwegian Design Award / Norway
1990 Norwegian Design Award / Interior lighting / Philips interior lighting series

 
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